Has anyone tried the BeFine skincare line from CVS?

I was interested in purchasing the line of skincare products when I saw them at cvs and checked out there website (www.befine.com) but before I dished out the money I wanted to see if anyone has tried them or thinks they are worth the money. Opinions?

Has anyone tried the BeFine skincare line from CVS?
I tried the befine daily moisturizing lotion.....


It is a daily moisturizer that has SPF 15, with Rosemary, pomegranate and interestingly, rice. It is easily absorbed by the body. "Active collagen supporting formulation with Rosemary and Pom. helps regenerate your skin. Rice provides natural protective moisture while pomegranate increases the effect of SPF 15 to gaurd against sun rays. Proven to be safe and effective for all skin types. " It is allergen free fragrance, paraben free and has vegetarian proteins. I used it one day so far, the product provides the same qualities as all other lotions that i have used: moisturize, but what I thought was intriguing was the vitamins in the lotion, which naturally come from the food used, are not only nourishing my body (because the body absorbs 70% of what is on our skin, go ahead and provide a rebuttal) it also provides skin cell regeneration. I bought this after I bought the clay mask and was so amazed. I got it at cvs for like 20 bucks.